Last updated: September 2025

This Privacy Policy sets out how Earthen Ring Pty Ltd (ACN 681 062 162), trading as MyPopLoop ("we", "our", "us"), manages personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. We respect your privacy and are committed to protecting your personal information when you interact with us.

Information We Collect

When you use our website, purchase products or services, or otherwise engage with us, we may collect personal information such as your name, contact details, payment details, and records of your communications and transactions. We may also collect information automatically from your use of our website, including your IP address, browser type, device identifiers, and website activity. In some cases, we may collect sensitive information, but only where reasonably necessary and with your consent.

How We Use Your Information

We collect, hold, use, and disclose this information so that we can provide you with our products and services, process payments, respond to your enquiries, and improve our customer experience. We may also use your information to send you marketing communications about MyPopLoop products, promotions, and events, but you may opt out of receiving these communications at any time.

Disclosure of Information

Your personal information may be disclosed to our employees, contractors, suppliers, professional advisers, and service providers who assist us in operating our business. We may also disclose information to government authorities or regulators if required by law. Some of our service providers may be located outside Australia, in which case we will take reasonable steps to ensure that your information remains protected in line with Australian privacy standards.

Security and Retention

We take the security of your personal information seriously and implement safeguards such as secure servers, encryption, firewalls, and restricted access controls. Personal information is retained only for as long as it is required to carry out the purposes for which it was collected or as otherwise required by law. When no longer needed, information is securely destroyed or permanently de-identified.

Your Rights

You have the right to access the personal information we hold about you and to request corrections if that information is inaccurate, incomplete, or out of date. To exercise these rights, please contact us using the details below. We will respond within a reasonable timeframe and may request identity verification before granting access. In certain cases, we may refuse access as permitted under the Privacy Act, but we will provide written reasons for doing so.

Direct Marketing

We may use your personal information for direct marketing purposes where you would reasonably expect us to do so or where you have consented. Our marketing may be delivered by email, SMS, phone, or post, and you can opt out at any time.

Cookies and Tracking

Our website uses cookies and other tracking technologies to provide a better user experience, analyse site usage, and deliver tailored advertising. You can disable cookies in your browser settings, though this may affect some website functionality.

Complaints

If you believe we have not complied with our privacy obligations, you may make a complaint by contacting us in writing. We will investigate and respond to your complaint within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to This Policy

This Privacy Policy may be updated from time to time. Any changes will be published on our website under the MyPopLoop trading name and will take effect immediately upon publication. We encourage you to review this policy regularly.